I've used Meta's opportunity score system and AI tool to refine ads and boost ROI. I've also adjusted how the ad budget is allocated across the posting timeline in order to maximize the potential for the best results, depending on what the objective is.

I would first use A/B testing to understand how different creative elements, email headers, content, and CTAs affect engagement.

I would also use interesting graphics or headlines to grab attention and encourage people to open the email and then click on the appropriate links.

Additionally, I would keep the body content of the email concise, easy to read, and draw attention to the CTA button.

I'm highly organized and I've used various platforms such as Excel, Capsule CRM, Google Workspace, and Notion to keep track of information.

I would use my organizational and communication skills to ensure that I'm facilitating relationships with our creator partners and maintaining consistent outreach as well.

At my job at Amphora Nueva, I maintained strong customer relationships through CRM software and reliable communication. I would use a similar approach to managing multiple creator relationships at Companion Candles.