In the past, I’ve worked on several graphic design projects that involved decoding audiences and tailoring products to their interests. For instance, I created bookmarks for children based on what they were reading, making sure the designs resonated with their favorite genres and characters. I also designed posters promoting my school’s plays, ensuring the visuals captured the tone and theme of each production while appealing to both students and parents. These experiences taught me the importance of understanding an audience’s needs and preferences, as well as how to communicate effectively through design. It’s a skill set I’m excited to bring into digital marketing, especially in the beauty industry, where visuals and audience connection are everything.

I’m someone who likes to do an extreme amount of research and like to stay organized. To start, I would research everything related to the target audience that may lead to what they’re currently interested in to reel them in.