I approach UGC for product launches by focusing on storytelling and emotion first, not just the product. I start by highlighting what's new or improved, then place the product naturally into a routine or moment that feels aspirational yet relatable. I use strong hooks in the first few seconds, aesthetic visuals, and clear but subtle calls to action, while keeping the tone authentic so it doesn't feel like an ad. By combining trend awareness with honest reactions and consistent branding, I create content that builds excitement, trust, and curiosity around the relaunch.

I have experience creating beauty-focused content through product reviews, GRWM videos, tutorials, and aesthetic lifestyle storytelling that highlights how products fit into everyday routines. I focus on capturing mood, texture, and emotion through visuals and narrative, which is especially important when promoting fragrance. My approach prioritizes authenticity and audience trust, allowing me to create content that feels aspirational while still relatable and effective for brand campaigns.

I would lead sampling efforts by turning them into experiences rather than simple handouts. On campus, I'd host pop-up "Get Ready With ColourPop" stations in high traffic areas where students can try products, take photos, and scan a QR code to follow ColourPop or access exclusive discounts. Off campus, I'd partner with local events, beauty-focused clubs, and student creators to create mini sampling kits tied to themed looks or challenges, encouraging people to share their experience on social media. This approach builds excitement, community, and organic brand visibility both online and in real life.