K

She/Her/Hers

Kaity

I will be receiving my Master's in Integrated Marketing Communications this December.

I will be receiving my Master's in Integrated Marketing Communications this December.

About Me

West Virginia University

New York, NY, USA

Skills

Social media marketing
CRM Platforms

Interests

Music
Fashion design
Running

Interview Questions

NEWNESS

Beauty Advisory Panel

NEWNESS Profile Image

What do you think should change with the current state of social media?

There are many pain points to mention with social media, especially surrounding beauty standards and the community as a whole. To start, many social media platforms that start off as a means to connect with others ends up heavily monetized and constantly pushes ads at its consumers, i.e Instagram and Tiktok. Both of those platforms also reward users through algorithm favoritism when users are very frequent posters (encouraging insane app use times) and posts short form videos (IG esp, which goes against the entire point of the app in the first place and saturates this content heavily). I

NEWNESS

Beauty Advisory Panel

NEWNESS Profile Image

Where do you consume beauty content?

Most beauty content I consume is via a digital landscape. I watch content creators on YouTube that share their beauty regiments and channels like Vogue that share celebrity beauty routines a well. On tiktok I follow a variety of beauty influencers, most notably Danielle marcan and mikayla. My FYP is frequently inundated with latest beauty trends, make up recreations and beauty brands. I also follow content creators on Instagram that share their routines less frequently on their stories or reels, or cross promote on these platforms. I follow more beauty brands on Instagram though and am up to date on product launches, collabs, etc. I would give an honorable mention to hearing about beauty products on podcasts, via commercials (digital and traditional) and in store at target, ulta, Marshall’s, TJ maxx, etc.

No Particular Order

Research Partner

No Particular Order Profile Image

What role does journaling play in your life?

I journal daily, multiple times a day. I keep a journal on my bedside where I write in once I get up and before I go to bed. I also have multiple journals for different scripting. I utilize journals to manifest, self heal, take down notes on books I’m reading, write down lists,etc. Journaling is a huge part of my mental health maintenance !

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