To identify the right influencers for the campaign I would start by defining the campaign goals, whether its increase brand awareness, driving sales, or boosting engagement. Then I would determine the brand's target audiences including demographics and psychographics such as the interests, goals, values. Then I would evaluate the influencer's metrics including their engagement rate and past content performance. I would also look at the influencers target audience and make sure it aligns with the brand's target audience, as well as make sure he influencer's tone, values, and content style align with the brands messaging. I would also choose the influencer based on the campaigns needs. While micro influencers typically have higher engagement and niche audiences, mega influencers can offer broader reach. So picking the tier of influencer also has to align with the brands goals. Lastly I would look for what social media platform would be best for brand's campaign whether that's tiktok, instagram, youtube, etc. I would choose an influencer's whose social media's platform aligns with MacroPlates main social media platform.