Cohere | The Local Retail Platform
Growth Marketing
If a new tech startup has 0 followers on socials, and only 10 initial users. List your top 5 ways to get 1,000 followers and 100 users in 3 months.
1. Social Media: Tiktok and Instagram are among the various social media platforms that have increased consumers and users among many businesses and influencers. Creating and posting Tiktoks, Instagram Reels, and Youtube Shorts consistently will push the startup to gain more publicity, increasing followers. As a cofounder of an organization myself, I’ve recognized how Instagram Reels seem to receive substantially more views and engagement compared to normal Instagram posts.
2. Influencer Collabs: Building upon the last point on leveraging social media for marketing, many products and services gain popularity because of collabs with influencers. With the diverse range of influencers on topics from beauty to technology, seeking an influencer who has a similar target audience as the startup would allow it to reach a wider audience.
3. Collabs with other brands/companies: Similar to working with influencers, the startup could hold community events or possibly a partnership to expose both companies to a greater audience. It would be best if both companies have a similar target audience and share similar values.
4. User referral: Though the startup starts off with 10 users, each user is invaluable in pushing the startup to success. Current users would gain a certain incentive from attracting another user to the startup. Establishing a user referral program would allow the amount of users to increase substantially if each user seeks even 5 individuals to the startup.
5. Online communities/forums: There are many networking or community events where the startup could attend. These forums should be directed towards the startup’s target audience, and engaging in such communities could increase the amount of users interested in the tech startup.
DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
Tiktok: https://www.tiktok.com/@yurileeeee?lang=en
Nonfiction Research
Late Night Feels
How would you define "late night feels"?
To me, “late night feels” involves feelings of nostalgia, contemplation, and dreams. Late at night, I contemplate and reflect on past memories and people, leading to a feeling of nostalgia, longing to go back in the past and experience such memories all over again. However, this leads to contemplation, as I begin to reflect on questions regarding the past (How is my childhood friend doing?), the present, and the future (What does tomorrow have in store for me?). Thoughts about the future tomorrow lead to thoughts about my future dreams and aspirations. Though some may say “late night feels” evoke feelings of loneliness, “late night feels” allows me to enjoy my own company.