I would promote the offers it provides. As a Uber One user, I know the benefits of the ride deals, Uber Cash back on rides, free item deals on Uber Eats, discounts, etc.

I would drive utilization by directly engaging students on campus, showing them how to order via Uber Eats, using social media to highlight the limited-time offer, setting up QR codes for quick access, and leveraging student groups or micro-influencers to spread awareness.

I see a huge opportunity for Poundcake to own the conversation around inclusivity with a "Shade Rebellion," the first anti-nude nude campaign on TikTok. The beauty industry is still obsessed with this outdated idea of a “universal nude,” and it’s time we call that out loudly. Here’s the play: we make bold, chaotic TikToks where we literally smash, melt, or cut those generic beige lipsticks, then reveal Poundcake’s shades on a range of skin tones. It’s disruptive, visually satisfying, and perfectly aligned with our mission to f*ck up the beauty industry one product at a time.