Welcome Week/Freshman Orientation: This is the ultimate "friend-finding" period on campus. New students are all in the same boat who are eager to meet people and find their crew. Bumble BFF could have a huge presence here, sponsoring events, providing a dedicated space for students to connect, or even hosting a "friend speed-dating" event. This would be a perfect way to introduce the app to a target demographic at a moment when they are actively looking for new connections.

My focus would be on encouraging people to connect beyond the superficial. I'd organize events that are centered around shared interests, not just swiping. This could include a local trivia night, a hiking group, or a community volunteering day. I'd use social media to share stories of how Bumble has led to meaningful friendships or relationships in the community, showcasing the app as a tool for creating real-world connections. I would also create content that encourages people to fill out their profiles with genuine interests and to be themselves, reinforcing the idea that authentic connections are the most rewarding.

Yes