For me Aquaphor has always been a multipurpose product whether that's been mixing into lotion to lock in the existing moisture on my skin, or to slick back my hair if I'm in a pinch, or my favorite way to use it is to wind up the Aquaphor stick balms and apply it like you would mascara instead of taking a spoolie and dipping into the tub of Aquaphor. This way I find that my lashes stay all day and it was so much easier to apply.

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I'd ask my friends to tag me in their own post about why they love Aquaphor (or what they'd use it for) after they enter the sweepstakes. This not only encourages them to participate but also creates content generated by the user.