Interview Questions
Robyn AI
Product Growth Analyst

How would you find the “magic moment” in a user’s journey for Robyn?
To find the “magic moment” for a user in the Robyn app, I would look for the time when someone first feels like the app is really helping them. This could be when they finish setting up their profile, complete their first routine, or get a reminder that makes their day better. I would watch what users do in the app and see when they start coming back more often or using it longer. I’d also ask users questions like, “When did the app start feeling helpful to you?” or “What made you want to keep using it?” I would use tools like surveys and activity trackers to figure this out. The magic moment is the time when the user thinks, “Wow, this is actually working for me!”
Robyn AI
Product Growth Analyst

Share a growth or retention experiment you’ve run (or would run). What tools did you use?
One growth experiment I would run is an “Invite Your Friends” challenge to help an app get more users. The idea is to give current users a special invite link they can share with friends. When their friends sign up and use the app, the original user earns points that can lead to fun rewards like gift cards or shoutouts. I would use Google Sheets to track invites, Canva to design fun promo graphics, and Instagram or TikTok to spread the word and get people excited. This challenge works because people love sharing fun apps with friends, especially when they can earn something in return. It also keeps users active and makes them feel like they’re part of a fun, growing community.
Robyn AI
Product Growth Analyst

What’s a Gen Z-focused app you love and why?
A Gen Z-focused app I love is TikTok. It’s fun because you can watch short, funny, and creative videos made by people your age or even older. You can also make your own videos with cool music, filters, and effects. It’s a great way to express yourself, learn new trends, and even get tips on things like school, fashion, or life advice. It’s super easy to use and always keeps you entertained!