To create buzz for a vegan brand, I’d focus on education, storytelling, and community. I’d highlight the brand’s values through relatable content — like “what I eat in a day” videos, behind-the-scenes ingredient stories, or sustainability tips. Partnering with creators who align with vegan or wellness lifestyles builds trust and reach. I’d also encourage engagement through challenges (like a 3-day vegan swap), giveaways, and reposting UGC to make people feel part of the mission.

I’d build hype by making the community feel part of the launch! I’d start with teasers (close-ups, polls, ingredient hints), then share authentic UGC-style videos showing real results and how the product fits into everyday routines. I’d engage followers with GRWM content, reactions, and challenges after launch — and highlight community posts to make people feel seen and excited to join in

http://www.tiktok.com/@sweatwithkailey Nutrition and fitness are central to my lifestyle and the content I create. I prioritize high-protein meals and snacks, like Legendary Protein, to fuel my workouts, support muscle recovery, and maintain energy throughout the day. Fitness isn’t just about the gym—it’s about building healthy habits, staying consistent, and finding joy in movement. Nutrition and fitness go hand-in-hand for me, and sharing this journey with my audience inspires them to make healthier choices too