If I were hired, I’d start by getting to fully know all of Deep Blue’s voice, values, and audience—because the best content plan starts with who you’re talking to. From there, I’d build a mix of content pillars (educational, entertaining, community-driven, and trend-based) so the feed feels both consistent and fresh. I’d also keep an eye on analytics to see what resonates, while leaving room for creative experiments and timely content that keeps people engaged. For me, it’s all about balancing strategy with personality so the brand feels authentic and unforgettable.

I think building consistent community engagement is more important. Going viral sounds ideal, but every viral moment has its highs and lows. Consistency builds trust, loyalty, and real connections over time—and that’s what keeps a brand strong long after the buzz fades.

In a previous job, I worked with different student organizations to help design and order merchandise. One of the most challenging groups I worked with was a fraternity, since their communication was often unorganized and inconsistent. To keep things moving, I broke the process into smaller steps, followed up regularly, and kept my tone clear but approachable. By staying patient and adaptable, I was able to keep everyone on the same page and deliver the merch they wanted on time