I consider the quality so much. It's one of those things where if something is pricier but incredibly quality (and trendy too!) I will make the purchase even if it's more expensive. Quality and trendy are the 2 most important things. quality means a customer will be willing to Pay more and trendy meaning in style.

authenticity is a character trait near and dear to my heart. there is no appeal to an individual who is inauthentic. the people that stand out the most are true to themselves because in the world we live in that is so rare. being filled with constant media and influencers, everyone is striving to be this 'perfect person' that isn't THEM, it is obviously someone else. but they want to copy this lifestyle. however, the individual being praised for this lifestyle is being praised for standing out through their authenticity. if someone is inauthentic, it is beyond obvious.

by demonstrating and emphasizing that the products I am using are a NECESSITY and a daily ritual. through emphasizing the idea that I cannot live my daily lifestyle without this product. if a customer sees this and wants to mock the lifestyle being lived, they will inevitably purchase the product.