Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
It is based upon how the brand views itself and how it promotes itself. Is it a good product? Is the marketing strategy good? These are questions that determine the difference.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I would make a video of how I incorporate it into my college routine and keeping myself hydrated.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would make sure that it works for me before I promote the product. Authenticity is key!



