I feel most confident using CapCut, as it’s my go to editing tool and something I use daily to create and refine short form videos. I’m very familiar with its advanced features like keyframe animation, masking, text effects, and auto captions, which allow me to produce polished and engaging content efficiently. I also have experience using complementary tools like Canva and Lightroom for visual design and color editing, but CapCut is where I bring everything together it’s intuitive, versatile, and perfect for creating high quality, trend driven videos that perform well on TikTok and Instagram.

When creating video content for a young audience, I focus on authenticity, relatability, and trend awareness. I keep videos fast paced and visually engaging, using trending sounds, bold text, and creative transitions to capture attention in the first few seconds. I prioritize real, unfiltered moments that feel genuine and approachable, since younger audiences value creators who are authentic rather than overly polished. I also tap into current social trends and challenges while adding my own creative twist to keep content fresh and original. Most importantly, I aim to build connection by encouraging interaction through comments, duets, or challenges making viewers feel part of a fun, creative community rather than just passive viewers.

I’d lean into lighthearted, meme style content and fast paced, vibrant visuals that mirror college humor and trends. For example, playful Reels like “POV: You finally remember to hydrate before 3PM” or “That one friend who always has a Trevi” could highlight relatable student moments with humor. I’d also use upbeat music, quick cuts, and colorful visuals to make every video feel as refreshing as the product itself keeping Trevi top of mind as the fun way to fuel your day.