I’m very comfortable creating content in real-life settings and engaging with customers IRL!

I’d focus on selling a lifestyle and feeling first, not just the product. For a new beverage brand, I’d create content around lifestyle integration (real-life moments like mornings, workouts, or beach days), visually engaging product shots (pours, ice, close-ups), and relatable POV or trend-based content to drive engagement. On TikTok and Reels, I’d prioritize strong hooks, movement, and trending formats adapted to the brand’s tone, while keeping Instagram more visually cohesive. I’d also test a high volume of content early on, track performance (saves, shares, watch time), and quickly double down on what resonates. Overall, the goal is to create content that feels natural, engaging, and repeatable so the brand can build both identity and growth.

Content Pillars I Would Execute

1. Aspirational Coastal Lifestyle: Reels of beach movement, golden hour, ocean textures. Goal: drive saves + shares

2. Product-Integrated Lifestyle: Outfits worn naturally in motion (walking, sitting, laughing). Never “hard sell” -  always embedded

3. Candid / Relatable Moments: POV clips, “day in the life,” unposed content. Builds trust + comments

4. Feminine Detail Shots: Fabric movement, close-ups, texture. Supports purchase intent

5. Slow Living / Wellness: Morning routines, sunsets, nature. Strengthens emotional connection