Cultures and inclusions, student governemnt, art club

luv.khad1ja

To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on visibility, engagement, and consistency. First, I’d host regular on-campus activations where students can sample the teas in fun, eye-catching setups tied to campus culture, such as Panther Welcome, game days, or Greek life events. These touchpoints create strong first impressions and give students positive associations with the brand. Next, I’d use my social media platforms to extend that awareness beyond in-person events by creating authentic content that shows how Saint James fits into everyday student life, whether during a study session, a quick refresh between classes, or a night with friends. I’d also build partnerships with student organizations and clubs by sponsoring their events with product donations, which not only increases visibility but also builds trust and loyalty. By blending in-person experiences, social media storytelling, and community collaborations, I’d make Saint James Tea both a familiar name and a go-to favorite among students.