Since many of my close friends are in sororities, I could pitch to them ideas like hosting a get-ready-together evening where the sorority members can try KOSAS products in a fun, social setting before a big night out (formal, mixer, or themed party). The event is set up like a beauty lounge with mirrors, ring lights, and makeup stations stocked with KOSAS staples (tinted face oil, Revealer concealer, Wet Lip Oil Gloss, etc.).

I am not affiliated with a sorority. But i have many friends who are affiliated. They are mainly asian-interest sororities such as Kappa Phi Lambda, Sigma Phi Omega, and Alpha Kappa Delta Phi.

1. Set up a playful booth styled like an ice-cream sundae bar, but instead of toppings, students “sample” different whipped shower foams on their hands/arms. Staff in pastel aprons could dispense mini puffs of each foam (like scoops) for students to feel the texture, smell the scents, and learn about the products.

2. A mobile cart styled like an ice-cream cart that hands out mini trial foams in whipped-cream shot cups or travel-size cans branded as “sundae scoops.” The cart can roam high-traffic areas (quad, library entrance, gym) with staff handing out samples while explaining the “bodycare, but fun” positioning.