"One successful social media campaign I managed was for a local café launching a new summer drink menu. I created a series of vibrant Instagram posts, behind-the-scenes reels of drink-making, and collaborated with a few micro-influencers for authentic reviews.

We ran a ‘Taste & Tag’ challenge where customers posted their favorite new drink and tagged the café for a chance to win a free drink every week.

The results were great: we grew their Instagram following by 35% over the month, increased post engagement by 50%, and helped drive a noticeable uptick in foot traffic.

The key to success was blending creative content with community engagement — making the followers feel like part of the brand."

"To collaborate with Home From College influencers, I would first identify creators whose audience matches Kamoti’s target demographic — mainly college students and young adults interested in fun, wellness, and trying new things. I would then reach out with personalized pitches that align with both their style and Kamoti’s brand voice — emphasizing the refreshing, health-forward vibe of the green tea shots.

We could co-create engaging, authentic content like:

'Day in the life' reels featuring Kamoti as their go-to energy boost

Fun 'taste test' challenges with friends

'Before/after class' refresh moments with the shots

Special discount codes or giveaways to drive engagement

I'd ensure the influencers have creative freedom (so the content feels natural, not forced) while providing key brand messaging. I'd also track performance metrics like reach, engagement, and conversions to evaluate success and optimize future campaigns."