K
She/Her/Hers
K
Cultural Studies major.
Cultural Studies major.
About Me
McGill University
Class of 2024
New York, NY, USA
Interests
Program development
Interview Questions
Ani+Co.
Social Media Manager
What strategies do you employ to grow an organization's social media following and increase engagement with the audience?
Knowing how comments drive highest degree of engagement, analyze the last 60 days of content to determine what generates the greatest response. Isolate what works and deliver more of that content.
Ani+Co.
Social Media Manager
How do you adapt your social media strategy to target different demographics or international audiences?
Operationally, you need to use targeting features and translations to appropriately speak to an international audience. For different demographics, conduct understand work to find themes in how those demos respond to (engage with) different pieces of content. Lean into the content styles that generate the greatest reactions from the intended demographic.
Ani+Co.
Social Media Manager
Can you describe your process for developing a social media content calendar?
Map key product launches and announcements. Overlay with relevant cultural moments and portray products in a way that acknowledges those awareness days.