Daily visit to the LLM leaderboard :3

Campaign: “Cycle Sync Scaries” – Winx Health x UW Women in Business (WIB)Objective: Grow Winx brand awareness among 18-24-year-old women on campus and drive first-time purchases of the Ovulation Test Strip 3-pack without feeling like an ad.Timeline: 14 days (mid-October, right before fall-break “baby-making” long weekends).Insight mining (Day –3)• Scraped 1,200 WIB Slack messages and 400 TikTok comments → top fear: “I have no idea when I’m ovulating and I’m terrified I’ll miss it over fall break.”• Exact quote became the campaign tagline: “Don’t let fall break break your cycle.”Content assetsa. Reels (IG + TikTok) – 5 videos, 12-15 sec each– POV: phone alarm goes off at 2 p.m. in the HUB bathroom → caption “LH surge waits for no syllabus.”– Hook line pulled verbatim from insight.b. Carousel – 4 slides– Slide 1: screenshot of WIB group-chat panic (“I’m CD14 and clueless”).– Slides 2-3: 3-step “pee, dip, set timer” visuals.– Slide 4: QR code to pre-order a “Cycle-Sync Kit” (3 tests + emergency chocolate) for $7.99 with same-day pickup at the bookstore.c. WIB Slack meme – “Me calculating ovulation vs. calculating my 401k” (Spongebob template).d. Email blast – plain text, 92 words from WIB president: “Subject: 🚨 Your uterus has FOMO too.”Distribution & cadence• Day 1: Reel drop at 9 a.m. (class-change scroll time).• Day 2: Carousel pinned to WIB IG grid.• Day 3: Meme posted in #random channel at 10 p.m. (peak dorm procrastination).• Day 5: Email blast timed with the first positive LH surge stories from early adopters (UGC reposted to Stories).In-real-life amplification• “Cycle Sync Cart” outside the HUB for 3 days: free tampon + Winx strip sample; scan QR to auto-add the 3-pack to mobile cart.• Hand-written Post-it wall: “CD you’re on?” – students add their cycle day; created FOMO and 200+ tags.Results (14-day window)• Reach: 28,400 unique UW students (IG 70%, TikTok 25%, Slack 5%).• Engagement: 11.8% save rate on Reels (industry avg 3-4%).• Conversion: 1,168 kits sold through campus bookstore pop-up & QR code (sell-through in 9 days).• List growth: +2,041 email opt-ins tagged “campus-lead.”• Earned media: reposted by @hercampusuw and @udubfessions, adding 12k unpaid impressions.Post-mortem gem• We A/B-tested two hooks: “Don’t miss your LH surge” vs. “Don’t let fall break break your cycle.” The second (verbatim student fear) drove 42% higher click-through. The campaign cost: $1,850 (product sampl

I treat content like a conversation, not a broadcast. My five-step loop keeps the audience’s needs in the driver’s seat and the brand goals in the GPS.Map the micro-moments• Pull first-party data: TikTok comments, Reddit threads, customer-support tickets, Winx Health quiz answers.• Tag each snippet with an emotion + intent (e.g., “confused about LH surges,” “relieved to see faint line”).• Build a 2×2 grid: Emotion (high/low) vs. Knowledge level (newbie/expert). Each quadrant becomes a content pillar.Borrow their language verbatim• Use simple text-scraping (or just Command-F) to harvest exact phrases—“I just want a yes/no, not a science paper.”• Treat these phrases as headlines before writing a single caption. If it doesn’t sound like them, it dies.Choose a native format for each platform• Instagram Reels: 15-sec “POV: you’re 8 DPO and the test window is still blank.”• Reddit r/TryingForABaby: long-form “Here’s what my 6-month chart taught me.”• Email: plain-text, 90-word “3 things I wish I knew before peeing on stick #27.”• Campus club Slack: meme + poll (“Which symptom made you spiral hardest?”).Layer in social proof & reciprocity• User-generated screenshots (with handles blurred) outperform stock photos 4:1.• For every educational post, add a “do this next” CTA—e.g., link to Winx cycle-tracking PDF or RSVP to the on-campus Wellness Wednesday.Close the feedback loop in <72 h• Track saves-to-likes ratio (IG) and comment sentiment (Reddit).• If confusion spikes (“Wait, what’s CD1 again?”), queue an explainer story within 24 h.• Every semester, hand the top-performing phrases back to product team for packaging copy (“We heard you say…so we made…”).Example in actionTarget: UW juniors who just started trying.Micro-moment: “I’m scared I missed my LH surge.”Content: 30-sec Reel showing a student in a dorm bathroom, timer in hand, overlay text “LH surge = 10-40 min window. Set a phone alarm, not your anxiety.” CTA sticker: “Grab 3-pack Winx strips—use code DORM10.”Proof: Comments flooded with “OMG the timer hack—why didn’t my OB tell me this?” → saved 6× more than liked → triggers follow-up carousel on OPKs vs. BBT.Loop repeats; resonance compounds.