Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
A purchase is a one-time activity that can be repeated, but loyalty to a brand is far more powerful. By developing content that creates a sense of cultural exclusivity and satisfies the needs of a consumer, I can build a brand's reputation and guarantee purchase decisions.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
A short-form reel or edit that is eye-catching and appealing to Gen Z audiences using viral audio and captions. By tapping into familiar trends, I can draw in the immediate attention of a viewer as well as keep them hooked.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
By researching the target audience and discovering what brands they regularly interact with, I can tailor a campaign for success with my experience and extensive marketing know-how. I can also take on account admin roles to provide engaging interactions in comment sections and DMs!


