I’ve analyzed performance data tied to digital ad campaigns, including spend, CTR, conversion rates, and ROI. I used these metrics to spot trends, flag underperforming segments, and recommend adjustments that helped teams allocate budgets more effectively and support sales goals.

I collaborated with sales teams while serving as an account executive supporting Google’s ad platforms, including Tag Manager and Analytics tools. I partnered with sales during the initial cycle to clarify technical needs, joined client calls to confirm feasibility, and helped shape accurate project scopes. After contracts closed, I continued supporting renewals and upsells by identifying performance gaps, recommending platform improvements, and translating technical details into clear business outcomes.

I would increase visibility by tightening in-store organization and making sure key items are always easy to spot—clean signage, clear sections, and consistent restocking. I’d pair that with simple social posts taken in the store, highlighting new arrivals or bestsellers to draw in customers without needing a budget.