For Pinch, Instagram is likely the strongest platform. Its visual-first format showcases the luxury, at-home aesthetic experience perfectly—before-and-after transformations, self-care routines, and lifestyle content resonate well here. Stories and Reels allow short, authentic, behind-the-scenes glimpses, while Instagram’s influencer ecosystem makes discovery and collaboration easy. It’s ideal for reaching an audience that values premium, aspirational wellness and beauty experiences.

I’d start by defining the ideal influencer, someone whose audience, style, and values match Pinch’s premium, effortless vibe. I’d research on Instagram, TikTok, and local lifestyle communities, monitor relevant hashtags, and engage with creators before outreach. Micro-influencers and local voices often have high-quality engagement. Once identified, I’d vet their content, ensure alignment, and offer a seamless, personalized collaboration that makes working with Pinch effortless and enjoyable

I stay organized by keeping things structured but flexible. Breaking projects into clear milestones and using simple task lists helps me see what’s most important. I batch similar tasks, set realistic deadlines with some buffer, and do quick daily check-ins to stay on track. Regularly reviewing progress makes it easier to adjust priorities without feeling overwhelmed