I find TikTok to be the most effective platform for product promotion because it prioritizes discovery and authentic content. Short-form videos allow products to be showcased quickly through storytelling, trends, and real-time reactions, which helps brands reach new audiences beyond existing followers. TikTok also encourages engagement through comments and shares, making it especially effective for beauty and lifestyle products.

I would showcase a new beauty product in-store by focusing on discovery and sensory appeal. I’d film short clips highlighting the product on the shelf—close-ups of the packaging, textures, and shade details—paired with clean lighting and smooth transitions. I’d use a quick hook like a “found this at the store” or “new launch spotted” moment, then layer in on-screen text that highlights the key nourishing benefits in a simple, scroll-stopping way. Keeping the content natural, aesthetic, and shopper-focused helps it feel authentic while encouraging viewers to look for the product in-store themselves.

After purchasing GOOD GOOD, I would feature it through lifestyle-style content that feels natural and relatable. I’d create short-form videos and photos showing how I actually use the jam in my daily routine—such as breakfast toast, yogurt bowls, or snack pairings—so it feels authentic rather than staged. I’d focus on clean visuals, simple captions, and quick benefit callouts, pairing the content with trending audio or formats to keep it engaging. This mix of everyday use, aesthetic visuals, and clear value makes the product feel approachable and easy to incorporate into daily life.