To generate buzz for a vegan beauty brand, I would highlight transparency, ethics, and community. I’d use social media teasers and storytelling to showcase cruelty-free ingredients, sustainability efforts, and the brand’s mission. Partnering with vegan, eco-conscious, and diverse creators for authentic product trials and reviews would help build trust. I’d also encourage user-generated content through challenges, hashtags, and giveaways. Limited-edition drops, early access for loyal customers, and interactive content like polls or live demos would keep excitement high and make the audience feel personally connected to the brand.

To engage an online community around a product launch, I would start by building anticipation through teasers, countdowns, and behind-the-scenes content. I’d involve the community early by using polls, Q&As, and sneak peeks to make them feel part of the launch. Partnering with creators and loyal customers for early access and user-generated content helps create trust and excitement. During launch, I’d encourage sharing through hashtags, giveaways, and interactive content, then continue engagement by reposting customer reviews, tutorials, and real-life use cases to keep the momentum going.