I look at the data and the reaction.

First, I check metrics like engagement, saves, shares, and watch time. Then I read comments and DMs to see how people are responding emotionally.

If something consistently gets strong engagement and real reactions, I double down and test similar content.

I think the pain points that would convert best right now are:

• Overthinking and negative self-talk: a lot of people struggle with being too hard on themselves.

• Low confidence and self-doubt: especially among young people trying to build something or figure life out.

• Feeling stuck or unmotivated: people want clarity and direction.

• Comparison on social media: constantly feeling “behind” others.

• Mental burnout: balancing school, work, and personal goals can be overwhelming.

These are relatable, emotional struggles that people are actively looking for solutions to, so messaging around them would likely connect and convert well.

I find SELFTALK’s mission interesting because it focuses on how powerful our inner voice really is. The way we talk to ourselves affects our confidence, mindset, and growth. I like that it encourages being more intentional and positive with our thoughts. It feels real and relatable, and I think being part of something that helps people build a healthier mindset is meaningful.