I would engage students by turning Barebells into a fun, must-try, interactive campus experience that feels authentic to student life. On campus, I’d host sampling pop-ups in high-traffic areas such as student centers, gym entrances, our Titan Walk, and campus events where students can easily stop by, taste Barebells, and learn what makes the brand stand out, such as the high protein, great flavors, and a product that fits seamlessly into a busy college lifestyle. We also have fitness clubs, sport clubs, and intramural teams that I think would be a great idea to partner with and offer samples to, positioning it as the perfect grab-and-go option between classes or after a long day. To increase participation, I’d add engaging activities like spin-the-wheel challenges where Barebells is the reward. I’d also ask students what they usually crave (chocolate, caramel, or peanut butter) and recommend a Barebells flavor based on their preference. These interactions keep the experience feel personalized and memorable while allowing for natural brand storytelling and meaningful conversations around nutrition and convenience. Digitally, I’d amplify these moments through short-form, IRL content such as reaction videos, first-bite reviews, and “day-in-the-life” clips showing Barebells fueling my campus life. I’d also encourage students and athletes to come to the pop-ups and try out the bars for themselves. Overall, my goal would be to make trying Barebells feel effortless, fun, and social because once students taste it, the product sells itself. By combining interactive sampling and authentic content, I’d help turn first-time tasters into regular Barebells fans on campus.

I would be a great fit as a Barebells Brand Ambassador because I genuinely live the lifestyle Barebells represents, being constantly on the go, balancing classes, work, campus involvement, workouts, and social life, while still trying to hit my protein goals without sacrificing taste. Barebells stands out to me because it truly tastes like a candy bar while delivering high-quality protein, which is exactly what college students are looking for: something convenient, craveable, and functional. With experience in sports marketing, brand representation, and campus activations, I know how to authentically embed brands into student life. As a Sports Marketing Intern at CSUF, I’ve executed tabling events, giveaways, and activations engaging 1,000+ students per semester. I’m comfortable managing logistics, distributing samples at scale, and creating moments that spark real conversations, skills that translate perfectly to Barebells’ Stock Up Campus Events and sampling goals. I also bring strong content creation, growing social accounts by thousands of followers through intentional content strategy, live event coverage, and short-form video that feels natural and relatable. I would create content that shows Barebells fueling my everyday campus life, between classes, at the gym, at events, or on long days when I need something that actually satisfies. I understand how to make branded content feel organic, which is key to connecting with college students. What excites me most about Barebells is how easy it is to share, once someone tries one, they’re hooked. I love being the friend who puts people onto products they didn’t know they needed, and Barebells is exactly that kind of brand. With my strong campus presence, event experience, and passion for community-building, I’m confident I can help make Barebells the go-to protein bar on campus while representing the brand with energy, authenticity, and creativity.