Rare Beauty has been a top contender for it's social media presence surpassing other brands such as Kylie Cosmetics, Glossier, and Fenty Beauty. What had lead to their success is the combination of putting the face of the brand (Selena Gomez) on most of their posts and ads, having contests and giveaways, being an Inclusive brand, and giving behind the scenes looks at upcoming events and campaigns. However, a brand can improve their social media presence by having authenticity, engagement, visual consistency, user-generated content, and overall inclusivity. A good brand will always research and keep up-to-date with the latest trends and strategies in the industry to gain insights into successful social media practices.

During campus wide events, I would ask the administrative office if I could be able to promote Aquaphor by having a table to give out information and products. If that is not possible, I would go around campus to personally talk to other students about Aquaphor and answer any questions they have. I also plan to promote Aquaphor on my social media pages and groups I have made with other students on campus.

The new career home-base built for gen z, by gen z to help students and early career professionals.