For beauty and wellness products, Instagram and TikTok work best, as they allow brands to showcase visually engaging tutorials, lifestyle content, and scroll-stopping videos that drive discovery, engagement, and community growth.

I would create scroll-stopping, viral content that highlights Luna Leila’s natural materials and comfort through relatable moments such as cozy mornings, self-care routines, or relaxing at home. I’d focus on surprising, conversation-starting facts about women’s hygiene and fun/friendly skit style content, similar to strategies I’ve executed for Marlow Period Care and Vital Source Nutrition, which sparked high engagement and shares. By blending authentic UGC-style content with informative, eye-catching visuals, the goal is to create content that’s relatable, shareable, and aspirational while building community. I would show not just what the products are made of, but how they make women feel confident and cared for.