The key to having a successful digital marketing program is being able serve your audience correctly and understand what they're looking for. It's important to be creative and unique but also stick to trends and look at your data to see where you are doing well at and what you can improve on. It's also important to learn from others and see what they're doing right so you can tweak your marketing, but still maintaining your own personality within the program.

Yes, I always take into consideration what others have to offer about a product. It’s good to know how people view/use/think of the product so I can make a more informed decision