J
She/Her/Hers
Juliette
I'm a third-year student at the University of Glasgow, currently studying at the Adam Smith Business School. I am studying Business and Management, and have recently been invited into the Honours Prog...
I'm a third-year student at the University of Glasgow, currently studying at the Adam Smith Business School. I am studying Business and Management, and have recently been invited into the Honours Programme.
About Me
University of glasgow
Class of 2025
Glasgow, UK
Interests
Social media
Marketing
Digital marketing
Interview Questions
DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
Dr. Whitney Bowe (creator of skin cycling): https://www.tiktok.com/@drwhitneybowe?lang=en
Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
One brand who's social media marketing and presence that has really caught my eye lately is Maybelline, particularily their CGI marketing videos. In an ad campaign for their SkyHigh mascara, the brand showcased buses and subway trains with eyelashes on the top of them driving through a mascara wand. Not only is this a genius display of guerilla marketing, the realistic use of CGI generated large amounts of traffic as social media users speculated over whether or not these videos were real campaigns or edited.