I will always speak for advertising on Instagram and TikTok. Both platforms have a space to create your own page, creating a brands identity easily. This allows viewers to know the brand’s identity and narrative just at a tap of a finger. I also enjoy TikTok because it caters to all audiences, young and old. This variety of eyes allows for a brand to be discovered by all. Instagram and TikTok also allow users to preface their posts with tags, this cuts down the viewers to only ones who are interested. All in all, TikTok and Instagram provide flexibility and dexterity in a brand, which is key for promoting your own identity.

I can use my creative skills to highlight products and design scenes to engage viewers. With the heightened use of AI designs, real creativity stands out. I also believe that providing the audience with realistic relatable ideas is key because often in marketing and advertising things blend together, by creating a new narrative that tailors to the audience, we will stand out.

By designing images highlighting Barebell’s products I can catch one’s eye and then engage them by discussing real world relatable situations and the use for grab-and-go features that align with Barebell products.