When I see a post I want to save, like a restaurant, hotel, or product, I usually save it directly on Instagram or TikTok first so I don’t lose it, since that’s the fastest option in the moment. Later, if it’s something I’m actually planning to use, I’ll go back and organize it more intentionally, either by putting it in a collection or noting it in my phone so I can find it easily when I need it. The main issue I run into is that saved posts can get messy over time, so I often end up scrolling through a lot of saved content to find what I’m looking for.

If I were helping Tudu grow, I would first collaborate with a creator who already has strong influence with college students and consistently performs well with relatable, fast paced short form content. Someone like a campus lifestyle or “day in the life” TikToker would be ideal because their audience is already used to discovering new apps and tools through their content. With them, I would create content that feels natural rather than like an ad, such as a “real day on campus using Tudu” or “this app saved me at college” style video. The goal would be to show a real problem students deal with, like staying organized, saving time, or managing tasks, and then demonstrate how Tudu fits seamlessly into that routine. I would structure it with a strong hook in the first three seconds, a quick relatable scenario, and then a fast payoff showing the app solving the problem in real time. I would also include a challenge or trend element so other students can recreate it, which helps the content spread organically.

If I were launching an app everyone should be using, I would focus on making it impossible for my university to ignore by combining social proof, high visibility content, and on campus activation. I would start by creating short form content on TikTok and Instagram that shows the app solving a real student problem in a fast, relatable way, using strong hooks and trending formats so it spreads organically among students. At the same time, I would build campus awareness by posting in group chats, student org pages, and university related communities where students are already active. Next, I would recruit a small group of students as early users and turn them into ambassadors who share their experiences, since peer recommendation is what drives adoption on campus. I would also create in person moments like flyers with QR codes in high traffic areas, tabling events, or pop up demos where students can try the app in real time. Finally, I would collaborate with student organizations and influencers on campus to amplify reach so the app feels widely used rather than newly introduced, making it naturally spread through social proof and repetition.