1. Offer a referral program to the 10 initial users, if they refer people to your startup they will receive a discount/prize 2. Invest in SEO, make sure your startup is one of if not THE top name that pops up relative to similar start ups in your area 3. Post often! Many social media platforms reward users who post often by pushing out their content to more individuals 4. Use hashtags! Using hashtags will help push your posts onto explore pages that puts your directly in front of your target audience 5. Offer a first week/month discount. Get your foot in the door with consumers and if your product is valuable enough customers will be willing to pay more for it after that first month