I’d make Saint James a familiar presence by featuring it regularly in content, bringing it to social and academic settings, and encouraging word of mouth through friends, sorority sisters, and study groups. I’d also help build recognition by tying Saint James to specific moments like early mornings, warm spring days, workout refreshers, so students associate the brand with feeling refreshed and balanced. The goal is for Saint James to feel like a campus staple, not just a one time drink.

https://www.tiktok.com/@juliaaazhao/video/7583889456713747742?is_from_webapp=1&sender_device=pc&web_id=7529909211716503058

For relaunches, I focus on storytelling and sensory detail to make the product feel fresh and exciting. I like to show how the product fits into real life routines like morning resets, getting ready, while highlighting what’s special and timeless about it. I keep videos clean and intentional, with close ups, natural lighting, and subtle motion to capture texture and mood. For fragrance especially, I emphasize emotion and vibe so viewers can imagine how the scent makes them feel.