Currently I am loving Glossier on social because I love their comedic approach to social media. They have recently played a social media stunt and made blown up versions of their perfume and put it on the streets of New York. This stunt not only created traction through Glossier social media but it also created a ripple effect of consumers posting the stunt. This comedic approach I find is extremely effective and I would love to create an effective strategy like this for you.