When creating UGC for a product relaunch, I focus on balancing storytelling with clarity. I start by identifying what’s new or special about the relaunch — whether that’s updated packaging, a reformulation, or a new way the product fits into everyday routines — and build the content around that narrative. For video, I prioritize strong hooks in the first few seconds, visually engaging shots (close-ups, texture, movement), and natural, lifestyle-driven use that feels authentic rather than overly produced. I like to showcase the product in real moments — getting ready, daily rituals, or on-the-go — so viewers can easily imagine themselves using it. I also keep platform performance in mind, creating content that feels organic to Reels and TikTok while still aligning with the brand’s aesthetic and values. For relaunches especially, my goal is to spark excitement and familiarity at the same time, helping both new and existing customers reconnect with the product.

I have hands-on experience creating content for beauty, wellness, and lifestyle brands through both brand partnerships and ambassador roles. I’ve produced short-form UGC (Reels, TikToks, cover images, and product-focused visuals) that highlight texture, packaging, storytelling, and real-life use, all optimized for social engagement. I’ve worked with brands in the beauty and wellness space where authenticity and aesthetic storytelling are key, and I’m especially experienced in showcasing products in a way that feels elevated yet relatable. As a creator with a strong eye for visual branding, I focus on clean, lifestyle-driven content that aligns with a brand’s values (such as sustainability, cruelty-free practices, and everyday rituals) while still feeling organic to my audience.

As a Marketing & Entrepreneurship student at the #1 school for entrepreneurship, I understand how to communicate with ambitious, style-conscious young professionals. I would focus on relatable yet aspirational storytelling, showing how Marc Jacobs pieces elevate everyday routines, work-to-weekend transitions, and personal style moments. I’d incorporate quick tips, lifestyle integration, behind-the-scenes product insights, and polished aesthetics that resonate on TikTok, Reels, and short-form platforms. My strategy blends visual storytelling, trend alignment, and data-backed content formats to drive engagement and brand affinity.