Yes — I’m very much a “go get the shot” type of creator. When I get an idea, I don’t wait for the perfect setup — I grab my phone, capture the moment, and refine it during editing. Some of my best-performing videos have come from spontaneous ideas where I acted quickly and leaned into authenticity. I’ve learned that speed and creativity matter on TikTok: the faster you capture and post, the more relevant and engaging the content feels.

Absolutely — I think about hooks differently depending on where a viewer is in the funnel: Top funnel (awareness): Grab attention fast with something relatable or surprising. Example: “Stop scrolling — did you know soda can actually be good for your gut?” paired with bold visuals of a can opening. Middle funnel (consideration): Build curiosity and show value. Example: “PopSips isn’t just another drink — it’s spiked, prebiotic, and comes in flavors you’ve never tried before. Here’s why people are switching.” Bottom funnel (conversion): Make it personal and actionable. Example: “I brought PopSips to my girls’ night and it was gone in minutes — grab yours before the weekend.” With a clear CTA like a swipe-up or tag to shop. I’ve used this framework successfully in past brand partnerships, where leading with a strong hook and then layering value + urgency helped drive both engagement and actual sales.

Yes — I have a lot of experience with TikTok content creation, and I’ve had multiple videos gain higher-than-average engagement. For example, I created a TikTok to promote my “Pups & Yoga” fundraiser, which went viral on my campus and helped raise over $2,000 for Make-A-Wish. I also consistently create TikTok and Reels content for brands I’ve partnered with, like Kendra Scott, SoulCycle, and JetSet Pilates, where I’ve driven real results such as new riders coming into the studio and strong event turnout. My success comes from combining trending audio, fast-paced editing, and strong hooks in the first few seconds with authentic storytelling. I’ve learned that viewers connect most with content that feels personal, visually fun, and shareable — and I use those principles to create videos that drive both engagement and action.