What I enjoy most about trying new coffee blends is the discovery process. Each roast has its own unique flavor notes, aroma, and texture that tell a story about where the beans come from and how they’re crafted. I love noticing the subtle differences that make each blend special, and how the right cup can instantly brighten my day or create a cozy, energizing moment.

Yes — I’m very much a “go get the shot” type of creator. When I get an idea, I don’t wait for the perfect setup — I grab my phone, capture the moment, and refine it during editing. Some of my best-performing videos have come from spontaneous ideas where I acted quickly and leaned into authenticity. I’ve learned that speed and creativity matter on TikTok: the faster you capture and post, the more relevant and engaging the content feels.

Absolutely — I think about hooks differently depending on where a viewer is in the funnel: Top funnel (awareness): Grab attention fast with something relatable or surprising. Example: “Stop scrolling — did you know soda can actually be good for your gut?” paired with bold visuals of a can opening. Middle funnel (consideration): Build curiosity and show value. Example: “PopSips isn’t just another drink — it’s spiked, prebiotic, and comes in flavors you’ve never tried before. Here’s why people are switching.” Bottom funnel (conversion): Make it personal and actionable. Example: “I brought PopSips to my girls’ night and it was gone in minutes — grab yours before the weekend.” With a clear CTA like a swipe-up or tag to shop. I’ve used this framework successfully in past brand partnerships, where leading with a strong hook and then layering value + urgency helped drive both engagement and actual sales.