Julia Stewart
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About Me
Texas State University
Texas, USA
Public Relations, sociology
Class of 2017
Graduated
Austin, TX, USA
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content builds trust and familiarity through storytelling, lifestyle moments, and value. Purchase-driven content focuses on clear benefits, demos, and why someone should try or buy the product now.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
A short “post-workout routine” video showing how Sousa replaces both a protein shake and electrolyte drink. It clearly shows the benefit in one step and makes the product easy to understand.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I’d focus on simple, relatable content like post-workout routines, quick product demos, and everyday fitness moments. Encouraging UGC and showing how Sousa fits into a normal routine would help build engagement.