Through the Stukent simpternship where I am a paid-media coordinator for a backpack brand called Buhi, I have to analyze not only the marketing data (CTR, ROAs, KPI, and Conversions) but also look at the overall revenues from each products to see which of my campaigns are working and which need to be adjusted.

I am currently doing a Stukent Simternship, where we collaborate with the sales teams to ensure that not only are my campaigns resonating with customers but also are properly aligning to hit their revenue goals. In my role as Outreach Director for a magazine, though we do not have a sales team, I have to coordinate constantly with our editors and creative teams to ensure brand alignment when reaching out to speakers and partnership companies. I feel very strongly in my ability to take criticism and redirect ideas from these roles.

Aside from eye-level product placement, end caps, or other stand out placements, I think a fun way to boost product visibility in retail stores is through interactions. Having a QR code that opens to a filter of the product applied to the customers face, maybe a discount code or free shipping from the scan can incentivize people more.