Authenticity to me means, less edited content, genuine reactions, and providing a product or service that is good quality.

Specifically marketing skincare products I would target skincare professionals who have active social media pages, as well as micro celebrities who post makeup/skincare without outright advertising (ex. content relates to GRWM and "story time while I do my morning routine") This creates the FOMO and social proof effect in marketing since the target audience sees the advertisement from a trusted expert and later sees a regular micro influencer using the products.

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