I stay updated by actually being on the platforms a lot and paying attention to what’s showing up repeatedly on my feed. If I notice a sound or style popping up from different creators, I know it’s something that’s gaining traction. I also follow a mix of creators which helps me see how trends evolve and how different people adapt them. I don’t just watch passively either and that mix of being active and curious is how I stay current without forcing it.

How real it feels when it’s done right. I like that it’s built around people and storytelling instead of traditional ads, and that it allows brands to connect with audiences in a more natural way. I’m drawn to how creative and fast-moving it is. Trends change quickly, and there’s always room to adapt and find new ways to engage people.