I would lead my creative sampling efforts by integrating the brand directly into the content my audience already loves, such as "Get Ready With Me" videos and "Day in My Life" vlogs that showcase how ColourPop products perform throughout a busy day. By hosting interactive unboxing videos, I can build real-time excitement and community around new launches, making the sampling experience feel like an authentic part of my everyday life.

To engage my audience and promote ColourPop, I would focus on creating authentic, "lived-in" content that showcases how the products fit into a fast-paced student lifestyle. I plan to post "Get Ready With Me" videos that highlight the durability of the formulas during a long day of classes, alongside unboxing videos to build excitement around your unique, trend-setting collaborations. By featuring "Day in the Life" vlogs, I can provide real-time proof of the brand's high-quality performance while emphasizing that its affordable, cruelty-free, and inclusive nature makes it the ultimate staple for every student's beauty routine.

I love that ColourPop makes the 'boujee on a budget' lifestyle a reality for college students. Their ability to launch high-quality, on-trend collections at lightning speed is incredible, but what really resonates with me is their commitment to being 100% cruelty-free and manufactured in the USA. As a creator, I admire how they prioritize their community's voice—it’s not just about selling products; it’s about making everyone feel like they have a seat at the beauty table regardless of their budget.