Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Content that builds a brand is aesthetic and more carefully curated, appealing to a brand’s outward look. Content that drives a purchase is hands-on, watching someone try the product in real time.
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a video highlighting that I am bad at taking supplements and I stumbled upon Sousa and they seem to have everything I need. I would try the product and rave about it.
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would begin posting on my story about it, and then start incorporating it into daily posts/day in my life videos!






