Instagram! I'm highly active on x, facebook, and tik tok, but the only one that produces the best results in terms of effective marketing would be instagram.

To highlight a local business and engage an online audience, I’d focus on storytelling and connection. I would show what makes them special, like behind the scenes moments, the people who run the business, and the real value they bring to the community. I’d mix short form videos, and problem to solution content to make viewers feel like they are part of the experience. I would also create a post that encourage interaction, like limited time offers, Q&A polls, and local community shoutouts to strengthen engagement and drive traffic both online and in person.

I hook viewers in the first three seconds by leading with a relatable problem or outcome and showing the product in use immediately. I use quick visual movement, close ups, and on screen text to create curiosity and make it clear why the product matters right away. The goal is to instantly communicate value and relevance so the viewer knows this is something worth watching before they scroll.