I’d lead sampling by creating fun, social moments that feel organic to campus life. On campus, I’d sample at sorority events, chapter meetings, philanthropy activities, and high traffic spots, pairing products with giveaways or social challenges to encourage sharing. Off campus, I’d partner with local gyms, coffee shops, and student popular events to extend reach and keep sampling engaging and shareable.

I would engage my audience by creating authentic, relatable content that shows how ColourPop fits into real, everyday routines. This includes short-form videos like GRWM’s, swatches, tutorials, and trend based content that highlight the quality, affordability, and versatility of the products. I’d also encourage interaction through giveaways and honest reviews to build trust and spark conversation. By staying on top of beauty trends and showcasing ColourPop in a fun, approachable way, I’d help create genuine excitement around the brand.

I love that ColourPop makes high quality, on trend makeup accessible and fun. The brand is constantly innovating, collaborating creatively, and making it easy to express individuality through makeup.