To attract my generation, I think a mix of sophistication and funny is important. Can't be too serious, but can't be too cringy. Make it educational, but concise with constant movement and interactivity. From my personal experience, I've found that day-in-the-life, artistic process (with final product included), aesthetic videography, and material discussions often attract the modern-day artistic audience.

I was a team member of social media campaigns for student school events up at the University of Utah. Our biggest or most involved campaigns were usually Crimson Nights (information output, constant reminders, answering questions, lots of editing photos and videos), and then our promo giveaways for school and Student Union merch.

I am mainly on Instagram Reels these days, though I do have TikTok. Those are the major platforms where, I think, trends often start and become popular. I'm on them more often than I probably should be, so I'm always chatting with friends about the latest funny trends.