Honestly? I think the era of the flawless, airbrushed skincare commercial is completely dead. Gen Z can smell a fake ad a mile away. To make a single-ingredient oil like PILIORA actually perform, you have to show the stuff people usually hide. I want to show the unfiltered reality: the exact way the oil drops from the dropper, how it actually melts into real pores, how fast it sinks in, and the genuine, un-edited glow it leaves behind. When you drop the script and treat the video like a text you’re sending to your best friend about a holy grail find, the audience stops scrolling. Brutal honesty is what builds immediate trust, not a perfect studio light.

I don’t have formal corporate experience working for an agency, but I’ve built my own presence up to 2K followers completely on my own. My pages have been getting a lot of popularity and traction lately because I focus on keeping things super real, aesthetic, and interactive. Because I’ve grown my own audience from scratch, I know exactly what kind of visuals and clean lighting make people stop scrolling on their feeds. I know how to connect with people like a real friend, and I’d love to bring that exact same organic, high-energy vibe to PILIORA's skincare oil.

I actually live in a college dorm, so my "kitchen" is a super clean, organized little corner that I’ve styled perfectly for content. Girls my age are all over TikTok showing how they romanticize their mornings in small spaces, whether it's making a Trader Joe's run or whisking up an aesthetic iced matcha. I keep my space completely clutter-free and use bright, natural lighting to make the process look beautiful. Filming a Morning Made routine in a real student space is the perfect way to show our generation that you don't need a fancy kitchen to have a aesthetic, healthy morning ritual.