She/Her/Hers, They/Them/Theirs
Juliana
I’m a published author with a passion for marketing and making things look pretty!
I’m a published author with a passion for marketing and making things look pretty!
About Me
North Brunswick Township, NJ, USA
Interests
Marketing
Parties
Arts and music
Interview Questions
Inkitt
Community Lead
What do you think is the most innovative trend in marketing today, and how would you leverage it for Inkitt's growth?
Influencer marketing and relatability branding are proving to be extremely useful in the current marketing landscape. Relatability marketing initiates a sense of comfort with the brand that makes the consumer much more likely to feel confident making purchases from that brand; I, personally, would use this to Inkitt’s advantage by making a point to show accessibility of the platform and to reading in general.
Inkitt
Community Lead
What social media platforms do you believe are most effective for reaching Gen Z readers, and why?
Instagram and TikTok. TikTok is known for its ability to disseminate information at an incredible rate, and the user base is primarily Gen Z. Instagram is a more practical platform, and can hold users attention on one subject for a longer period of time.
Inkitt
Community Lead
Please brainstorm one way you'd build community around Inkitt on your campus.
Holding Inkitt branded book clubs, using guerrilla marketing to promote the meetings. QR code stickers with Inkitt’s tagline posted everywhere, posters offering a good time (with a book) with tear-away location/time tags.