I would onboard my peers by actively help them create a new profile or sign up for the platform. I believe that individuals are always okay signing up as long as they have guidance, so I would support that. For instance, I could give out my contact in case anyone has questions about onboarding onto a new platform. In addition, as I onboard I would explain the perks and benefits of the new platform to them, so they know what they are signing up for.

I would effectively engage my campus community by using my connections in both social and academic circles. If the brand is better focussed for an academic group then I would share the opportunity with my Model United Nations team and connection to the Armenian Studies Program. If the brand was more social focussed then I would share it with the members of my sorority, Alpha Phi. Also, I would use my position on the Panhellenic Executive Board, VP New Member Operations, to create an event and create a widespread promotion of the product.

To increase content views organically, I like to utilize different hashtags and see which ones work the best. I also look at my videos and when I see the ones that have the most views, I like to create another video similar to it. Finally, I like to engage with that accounts for you page so the app recognizes that I am also interacting with other accounts.