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I stay updated on Instagram and TikTok trends by actively using both platforms daily and paying close attention to trending audio, formats, and engagement patterns. I follow creators, brands, and marketing accounts to see how trends are adapted across industries, and I track performance metrics to understand what content resonates most. I also test trends through hands on content creation which helps me evaluate what aligns best with a brand’s voice and goals.

I am attracted to influencer and social media marketing because it combines creativity, storytelling, and data driven strategy to build authentic brand connections. As a Social Media Intern at ConfiKids, I created content to promote the organization’s mission, increase awareness, and support fundraising efforts, showing me the power of digital platforms to engage communities. Co-founding Candles for Causes further developed my interest, as I designed branding and marketing materials and saw firsthand how strong social presence influences purchasing decisions. My marketing strategy experience with Apricot Lane Boutique reinforced my passion for using social media to grow brand awareness and connect with target audiences.